1) PDF: How spec sheets render on phones and tablets
This is how a PDF is rendered on your phone.
ITS RESTRICTED, NOT RESPONSIVE DESIGN
The static design laid out by the graphic designer is compressed into the PDF and then into the device on which it displays. As you move from desktop to tablet to mobile device, it gets progressively unreadable.
READER UNFRIENDLY
Customers have to swipe and magnify columns of text, give up completely on charts and make sense of type that cannot be adjusted to reading comfort. Net result? People just give up.
NOT INTERACTIVE
The data you have so meticulously compiled just sits there! You can help the reader see charts and the stories behind the numbers in a totally new light [below]!
TABLE FORMAT
They may look neat but are they comprehensible? You are sending out a message but are your readers getting it?
CONTENT BLINDNESS
The moment you click 'Send' from the email management platform, it's out of your purview. You don't know if the attachment was shared or which sections were read and navigated.
2) RDF: How the same document is made interactive and responsive
Click above for viewing responsive content on your phone/tablet/laptop
DESIGN. DEPLOY. DISTRIBUTE. DELIVER. ANYWHERE.
If over 50% of your customers open their email on the mobile device, they may never open the attachment - after all the expense and resources you have deployed to get that far. Now, with the solution we engineer, your readers can engage with the content with ease, drill down deeper to view, and absorb the facts and figures on the device and screen of choice - not having to be restricted at all.
RESPONSIVE DESIGN
Responsive on mobile, tablets, and desk/lap-tops. Increase font and line spacing for additional reading comfort and design sanctity is maintained.
INTERACTIVE
Tables and harts in your communications now speak their own language! They transform from numbers into insights. Tables can be interacted with, and the effect of the table by varying parameters is possible with just a click.
MULTIPLE FORMATs
Granted some data are best presented in tabular formats. And the information imprisoned within the rows and columns can escape and speak with a clarity that words alone can't express.
ITERATE BY CHOICE, NOT CHANCE
You'll know how many people interacted with the content. How much time was spent on what you created. What caught their eye and what did they gloss over? All this forms the input for the next set of communication to be sent out. And having the content trawled by search engines increases discoverability.
