Email marketing is still the boss

In today’s world, email marketing is 40 times more effective than social media. Not 40% but 40X. That gap is not closing anytime soon. That was the result of a McKinsey study.

But building good email lists take time. Years, not months. There’s no point in buying lists. It’s best to build them by providing what customers want.

Shortcuts spoil the process. In the hope of speeding things up, expanding lists and sending out blasts makes no sense.  Customers need proper attention. The larger an email list grows, the more segmentation is required.

Imagine your friends. You don’t talk to all the same way. You know what works with every single one of them. And you learn the right way over time. If you want to keep the friendships, that is.

Don’t treat your email list as a giant mass of prospects. Sending them all the same offer is the quickest way to get them to leave.

The way to start building lists is by providing good, accurate information for free. Whether it is financial analysis, baby care products or industrial milling machines.

Post them on blogs, on social media and invite people to follow. See what people respond to. Look at buying patterns and see how you can help them.

Once you sign them up after all the work, please don’t send them PDF catalogues. That’s the easy way to lose them.

If you send out a regular newsletter, let us show you how you can be even more effective.

Other posts

Let's talk!

Schedule a call to connect. Let’s explore how we can work together to build up your business.


man with shoulder bag in elevator
facade of building

Architect Story

Exploring trends with Architects in a post COVID world

24/7 Connected Services

Staying worry-ree with 24/7 Connected Services

Global Project

Predictive maintenance solutions for hospital in Finland

Global Safety Week

Home safe everyday

Great Place To Work

Happy employees lead to happy customers


The awards we receive are a validation of your trust


Social endeavours to help those in need

Customer Handover

Meeting customer commitments during the pandemic

Customer Touchpoints

Increasing customer commitments with two recently inaugurated facilities

Customer Interview

"KONE is a trusted reliable partner!"

SURGE is KONE INDIA’s customer magazine. Rights of re-production is reserved.
KONE Elevator Private Limited, 9th Floor, Prestige Centre Court, The Office Block, Vijaya Forum Mall, No 183, NSK Salai, Arcot Road, Vadapalani, Chennai – 600 026.
Website: | Email:
Editor-in-Chief: Ritika Chandhok | Published by: KONE Elevator India Private Limited | Editorial Office: Ideascape Communications Pvt. Ltd.