The audience on LinkedIn scans their email on the phone. Not to mention the ones who check their LinkedIn feeds on it as well.

The attachments are generally ignored. Scrolling through Word documents or Excel sheets is like looking through keyholes. And editing is painful.

After scanning an email, most readers will not open it on the desktop. So attachments disappear into the great void.

Companies go through the whole effort of creating genuine email lists. Then, lose them at the point where conversion can happen.

Sitoso and Ideascape have been working on the problem this past year. There are several examples of making brochures, whitepapers, charts and data sheets mobile-friendly.

We’re still stuck in the print paradigm. Digital design has to work across all screens. In future posts, we’ll take this up one by one. But if you are already frustrated, reach out to us and we’ll help.

Fluid design is still in its infancy. Print was about control. Digital is about adapting to device environments.

A design has to be as readable on a 5-inch screen as it is on a 15inch one or a tablet which is 8 inches. These form factors have been around for over a decade but only a few perceive the problem.

This is a long journey. And if you send out regular emails with pdf, attachments, please don’t. Let’s talk about how we can lick the problem together.