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The art of storytelling in business

Whether you are promoting premium tea from Darjeeling, narrating the importance of insurance or legal coverage, getting readers for your lovingly written book, or working on a business pitch for funds … stories alone can hold the attention of your intended audience and increase your chance of business success.

Well-crafted stories are not just narratives but powerful tools for marketing, sales, and communication.

The introductory session will be led by Madhav, a seasoned storyteller with over three decades of experience in helping businesses like yours craft compelling narratives for print, digital, and in-person platforms.

Pic credits: Photo by Austin Distel on Unsplash

The art of storytelling in business

Whether you are promoting premium tea from Darjeeling, narrating the importance of insurance or legal coverage, getting readers for your lovingly written book, or working on a business pitch for funds … stories alone can hold the attention of your intended audience and increase your chance of business success.

Well crafted stories are not just narratives but powerful tools for marketing, sales, and communication.

The introductory session will be led by Madhav, a seasoned storyteller with over three decades of experience in helping businesses like yours craft compelling narratives for print, digital, and in-person platforms.

Pic credits: Photo by Lala Azizli on Unsplash

What's your story?

Are your stories inspiring others to buy from you? Connect with us to discover, craft, tell, and share meaningful stories – one-on-one with a potential client, in front of a large audience, or in a business presentation to senior management.

Learn how to effectively communicate these stories across various channels, including websites, magazines, and social media platforms.

Attend and tell your story.
Make your stories come alive!

Register below for the IN-PERSON event.

FAQs

Where and when...

Wednesday, 16 July 2025 from 6:30 pm to 8:00 pm. Ajax Room, The Work Hub, 190 Harwood Ave. S., Ajax, Ontario, L1S 2H6

Yes. The follow-up sessions will be at $25/person. Sessions will be held on a bi-weekly basis. Details will be published soon. 

Featured storytellers (business) have the opportunity to sponsor @ $50 per event. They will be able to tell* their founding story or business story with digital presentation. At an added $150, their story will be recorded and feedback offered.

*Time slots of seven minutes.

  1. For a fee you will be able to a) tell your business or founding story in a seven-minute time slot with digital presentation, and  b) feedback provided to the recorded version of your story.
  2. One-on-one coaching is available on how to use stories to promote your products and services as well as speak in front of an engaged audience with confidence.*
  3. Additional services* include a) from a one page online presence to complex websites, b) marketing, communications, and payments integration, c) recording of audio and video, and d) publishing of marketing collateral [with interactive multimedia features] – print and digital

    * Pricing for additional services available on request. Book a discovery session with me.

  • Featured (business) stories
  • Networking opportunities
  • Elevator pitches

Register for the event

Stories and more...

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What happens when your car becomes smarter than your GPS? Recently, Tesla’s first fully autonomous Model Y drove itself home from the factory. It got me thinking: if I get one, what do I call it? “It” doesn’t seem right for something with its own mind. My wife jokes she’s already planning to confide in our future Tesla – finally, a companion who won’t judge her spontaneous ice cream stops or shopping detours!
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The Tea Ceremony

The best tea stories aren’t just about leaves and brewing – they’re about the memories that steep alongside them, from a roadside tea stall’s thundering rain to air-conditioned luxury that somehow lacks soul. When Ria transformed my understanding of tea through her ceremony, she didn’t just share product knowledge; she crafted an experience that connected my past, present, and the premium teas of Darjeeling’s misty hills. This is how smart businesses package their Darjeeling tea – not as commodity, but as curator of moments that customers will remember long after the last sip.
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The Uber Ride

Series: How to find your stories. In business and in life, stories are the corner stones of your communications strategy – verbally, digitally, and in print. If you are in the habit of journalling, you can collect a large repository of ‘trigger words’ for recalling stories and events.
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There are so many ways to craft, design, and communicate a story

Whether selling your product, service, or idea, we’ll help you connect with your audience through the magic of storytelling. Connect with us to explore the possibilities.

Connect with us.

Are you finding it difficult to cut through the mind-boggling array of tools to simply get your message across? Let me help you find the right solutions to improve your marketing and communications. 

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