Zero Print: Increase your email reach

Why subject clients and prospects to existing design constraints?

1) PDF: How corporate communications render on phones and tablets

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This is how a PDF is rendered on your phone.


The static design laid out by the graphic designer is compressed into the PDF and then into the device on which it displays. As you move from desktop to tablet to mobile device, it gets progressively unreadable.


Customers have to swipe and magnify columns of text, give up completely on charts and make sense of type that cannot be adjusted to reading comfort. Net result? People just give up.


The data you have so meticulously compiled just sits there! You can help the reader see charts and the stories behind the numbers in a totally new light [below]!


They may look neat but are they comprehensible? You are sending out a message but are your readers getting it?


The moment you click 'Send' from the email management platform, it's out of your purview. You don't know if the attachment was shared or which sections were read and navigated.

2) RDF: How the same document is made interactive and responsive

Click above for viewing responsive content on your phone/tablet/laptop


If over 50% of your customers open their email on the mobile device, they may never open the attachment - after all the expense and resources you have deployed to get that far.Now, with the solution we engineer, your readers can engage with the content with ease, drill down deeper to view, and absorb the facts and figures on the device and screen of choice - not having to be restricted at all.


Responsive on mobile, tablets, and desk/lap-tops. Increase font and line spacing for additional reading comfort and design sanctity is maintained.


Charts in your communications now speak their own language! They transform from numbers into insights. Tables can be interacted with, and the effect of the table by varying parameters is possible with just a click.


Granted some data are best presented in tabular formats. And the information imprisoned within the rows and columns can escape and speak with a clarity that words alone can't express.


You'll know how many people interacted with the content. How much time was spent on what you created. What caught their eye and what did they gloss over? All this forms the input for the next set of communication to be sent out. And having the content trawled by search engines increases discoverability.

The content displayed on these pages are public information and for demo purposes only. They are content pulled from their respective corporate sites to showcase the relevance of responsive engaging content as compared to static PDFs. All the information [logo and data] belong to the respective corporate entity.

This demo is a comparison between PDFs and RDFs. RDFs is a term we have coined. It stands for Responsive Design Format 

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Editor-in-Chief: Ritika Chandhok | Published by: KONE Elevator India Private Limited | Editorial Office: Ideascape Communications Pvt. Ltd.