Storytelling By Design 1 Madhav Kochunni Storytelling. By Design. Creator Storyteller
Integrated Design Thinking Portfolio Highlights $0 → $500k revenue in a fortnight Online and offline payment ecosystem transformation for non-profit integrated with the website 50%+ traffic increase Corporate (non-profit and businesses) website redesign Increased engagement Instant access with interactive and multimedia features for corporate marketing collateral 30+ years Managing complex stakeholders and timeline 100% practical Budget-conscious technology solutions Click or scan for the Enhanced portfolio
Storytelling By Design 3 Stories + Design = Engagment I transform corporate communications and magazines into digital experiences that double engagement and boost revenue. Your magazine subscriptions are dwindling. Advertisers are dropping out. Your marketing collateral including training manuals, annual reports, and corporate magazines are gathering dust. You’re wearing too many hats to tackle digital transformation. I get it. I’ve been there. And I know how to fix it. For Publishers Increasing engagement while keeping layout and design intact Print magazines → Digital flip-books + responsive websites Static content → Multimedia experiences Declining revenue → Multiple income streams For Corporate Internal communications collateral Training manuals → Interactive learning apps PDF conversion → Instant-access knowledge bases One-way communication → Engaging employee experiences Website Ecosystem Design Strategy, taxonomy, development, integration Payment systems, eCommerce, digital displays Complete end-to-end solutions Is Your Audience Engaged? Communications Table of Contents Portfolio Introduction Case Studies eCommerce website: GTOB (non-profit) Magazine: Word On The Street Mind Map: Body Of Work Profile: Madhav Kochunni Services Content Copywriting, In-depth Articles, Profiles of businesspeople Design + Development Magazines, Brochures, Annual Reports, Product Catalogs, Websites, eCommerce Sites, Marketing Automation, Backend Integration, Email Campaigns, Newsletters, Digital Displays
What I designed, developed, and implemented ... ... a complex online and offline catalog of services and products ... a service-based ecosystem catering to a large ethnic community ... automated and integrated backend processes with multiple channels As a non-profit, one of the primary requirements which dictated every decision was to keep expenses low. Complex eCommerce site The eCommerce website integrates multiples platforms and online services such as live streaming, booking and purchase of services online and offline, integrating multiple channels to backend payment and accounting systems, and more. Magazines I designed and launched Krishnaarchana, GTOB’s community magazine, that opened more revenue opportunities. Limited print editions are complemented by interactive and multimedia elements in the digital version. The magazine increased revenues by offering mulitiple advertising options. A supplement brochure advertising services, events, and courses is in the works. eCommerce Site Doubled revenue in two years through multiple initiatives Website: A Case Study Features eCommerce website 100+ products and online services, courses, classes, talks, and more Magazine Print and digital magazines with multimedia features (video, audio podcasts, hyperlinks, QR codes) Integration, Automation Email Platform Integration, Point Of Sale, Accounting backend, Membership portal, Payment systems, Hosting, Updates, Maintenance, Live streaming Strategy The opportunity to advertise in multiple mediums - digital and print magazine and website - compounds the revenue Guruvayurappan Temple of Brampton JANUARY 2023 krishnaarchana A 400- year old classical dance form KATHAKALI
Storytelling By Design 5 Word On The Street The study highlights increasing revenue and saving time Magazine: A Case Study What I did ... ... repurposed a print-only magazine to two digital versions ... increased engagement with multimedia elements and interactivity The case study is a snapshot of feature highlights - a digital (flip) book with multimedia and other features and a responsive version (limited content) with four main feature stories. The flip-book version includes a Table Of Contents, Search Features, Adding Notes To Pages, Social Sharing, Tracking With Analytics, Custom Domain, Password Protection, Videos, Audio, and Animation. Digitizing Word On The Street magazine was a passion project. Over four weekends, many experiments went into creating two digital versions – a flip-book and a responsive mobile version with unlimited scope to engage readers through multimedia content and interactive features. Responsive magazine By creating a responsive version of the magazine on a content management platform (CMS) such as WordPress opened up additional channels of revenue and engagement. Most CMSs integrate well with marketing and advertising campaign platforms, allowing drip content (teasers to capture emails) to generate leads and increase subscriptions. The publishers can tweak content offerings based on data by embedding analytics code in both versions (flip-book and responsive). Third-party or self-hosted advertising lets one offer different rate packages for subscriptions and advertising to maximize revenue. Features Interactive and multimedia elements Clean builds Build your publications including magazines, brochures, annual reports and more from the ground up and publish it for multiple mediums with existing workflows. Seamless workflows Incorporate existing processes, software and design skills to save time, money. 29.9.22 WORD ON THE STREET “I came to Magazine Street to see folk. For those of us who’ve been working remotely or not working at all it’s great to catch up and feel a direct connection.” Chris Phin “I love that all the people who have come to Magazine Street care about community, and they want to serve them. That inspires me.” Kilian Schalk “Nikki talked to us on 15 Minute Freelancer podcast about her experience of putting the event together, so seeing it come to life is amazing!” Louise Shanahan “Can’t wait to get home and implement these ideas!” Angela Bowcock “The speakers have been really inspiring – they have real chutzpah. I’ve found the women speakers particularly inspirational.” Jade Farquharson “This has made me want to go and start my own magazine!” Margaret Hughes “There was a brilliant theme of community throughout, and plenty of ideas I can take back and apply to what I do.” Eric Campbell “It’s made me realise how much there is to be done in magazines – it’s inspiring and intimidating!” Lauren McCarthy WORD ON THE STREET INTERNATIONAL MAGAZINE CENTRE
Body Of Work Showcase skills set (mind map)
Storytelling By Design 7 My Journey: 30+ Years of Connected Expertise Journalism and publishing (writing, editing, production, interviews) Advertising (copywriting, graphic design, creative direction) Digital transformation (business systems, web development, IT integration) I am a storyteller who understands: Editorial standards from magazine publishing, Persuasive communication from advertising, User experience from digital marketing, and System integration from IT and business analysis I connect the dots others miss. Ready to Transform Your Story? Stop thinking “I’ll tackle it after this edition is put to bed.” Start building your digital future today. Your readers are moving away. Your advertisers are disappearing. Your training manuals are gathering dust. I can help. Let’s Talk SITOSO Digital Publishing Where stories meet design and technology. The SITOSO Difference Profile Three decades of experience in magazine publishing, advertising, marketing, and information technology has given me the insight to make the connections many fail to see. Skills Publisher Designer, Developer Storyteller, Copywriter Business Systems Analyst Content Copywriting, In-depth Articles, Profiles of businesspeople Design + Development Magazines, Brochures, Annual Reports, Product Catalogs, Websites, eCommerce Sites, Marketing Automation, Backend Integration, Email Campaigns, Newsletters, Digital Displays Madhav Kochunni Chief Creative Officer madhav@sitoso.com | www.sitoso.com The story of my life (video)
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