Storytelling By Design 5 Word On The Street The study highlights increasing revenue and saving time Magazine: A Case Study What I did ... ... repurposed a print-only magazine to two digital versions ... increased engagement with multimedia elements and interactivity The case study is a snapshot of feature highlights - a digital (flip) book with multimedia and other features and a responsive version (limited content) with four main feature stories. The flip-book version includes a Table Of Contents, Search Features, Adding Notes To Pages, Social Sharing, Tracking With Analytics, Custom Domain, Password Protection, Videos, Audio, and Animation. Digitizing Word On The Street magazine was a passion project. Over four weekends, many experiments went into creating two digital versions – a flip-book and a responsive mobile version with unlimited scope to engage readers through multimedia content and interactive features. Responsive magazine By creating a responsive version of the magazine on a content management platform (CMS) such as WordPress opened up additional channels of revenue and engagement. Most CMSs integrate well with marketing and advertising campaign platforms, allowing drip content (teasers to capture emails) to generate leads and increase subscriptions. The publishers can tweak content offerings based on data by embedding analytics code in both versions (flip-book and responsive). Third-party or self-hosted advertising lets one offer different rate packages for subscriptions and advertising to maximize revenue. Features Interactive and multimedia elements Clean builds Build your publications including magazines, brochures, annual reports and more from the ground up and publish it for multiple mediums with existing workflows. Seamless workflows Incorporate existing processes, software and design skills to save time, money. 29.9.22 WORD ON THE STREET “I came to Magazine Street to see folk. For those of us who’ve been working remotely or not working at all it’s great to catch up and feel a direct connection.” Chris Phin “I love that all the people who have come to Magazine Street care about community, and they want to serve them. That inspires me.” Kilian Schalk “Nikki talked to us on 15 Minute Freelancer podcast about her experience of putting the event together, so seeing it come to life is amazing!” Louise Shanahan “Can’t wait to get home and implement these ideas!” Angela Bowcock “The speakers have been really inspiring – they have real chutzpah. I’ve found the women speakers particularly inspirational.” Jade Farquharson “This has made me want to go and start my own magazine!” Margaret Hughes “There was a brilliant theme of community throughout, and plenty of ideas I can take back and apply to what I do.” Eric Campbell “It’s made me realise how much there is to be done in magazines – it’s inspiring and intimidating!” Lauren McCarthy WORD ON THE STREET INTERNATIONAL MAGAZINE CENTRE
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