11 and flexibility and covers all readers and devices. Stage One: Extend the print designs to create a digital version (flip book) and host it on your website. You can create marketing campaigns, integrate and automate a CRM (customer relationship platform), and install analytics to gather readership behaviour. Offer print and flip book versions separately. The flip book version could be offered as an add-on as well. Stage Two: A responsive edition is the major piece in your publishing strategy. By adopting a hybrid approach, you can play off the strengths of each format and medium. Depending on the content, the printed edition can be a skinny option. Show more content in the digital versions. On the printed edition, QR codes can direct the reader to more content in the digital versions. Create dynamic and interactive ADs in digital versions. This enhancement will invite a different set of advertisers and an enhanced AD pricing option. Animation, interactive stories, audio, video, and charts will increase interest and engagement and help build a loyal audience. A hybrid solution offers the maximum control and flexibility.
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