Interactive Publications

9 you are trying to build a magazine publishing business with a strong foundation, the place to start is hosting the magazine under your brand and CMS platform. Only then will you be able to maximize your sales, marketing, and advertising channels. The second option is creating fluid or responsive designs as a parallel process for your print magazine. An existing workflow in InDesign and InCopy allows you to export text readable by most CMSs. Responsive designs Responsive designs adapt to any screen size, device, and OS platform (Mac, Windows) by automatically rearranging the layout. The basic requirements to publish a responsive magazine include a domain name (URL), a website on a hosting platform with excellent security features, a CMS, a primary theme, a theme builder, and plugins. WordPress, an open-source content platform, powers 43% (W3Techs, 2022) of all websites and is the best workhorse to power all your digital content. Some of the biggest companies use WordPress as their content publishing solution for blogs and articles. The flexibility in terms of design themes and plugins offered for WordPress is vast. Hybrid solutions A hybrid solution (Print + FlipBooks + Responsive) offers maximum control Responsive designs adapt to any screen size and device by flowing the layout and graphics.

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