My rollercoaster creative career ride began in Bombay, India. The first part took me through the world of journalism, instilling in me the finer aspects of writing, editing, print production, and interviewing. I embarked on the second leg of my career in Dubai. Besides enjoying the duties of a copywriter and creative lead at one of the bigger regional advertising agencies, I taught myself graphic design and gained experience in pre-print production. Two decades ago I moved to Toronto which coincided with the third and most exciting aspect of my career. The learning bug had already made my mind a permanent home. Tackling the internet and related technologies, I taught myself website and app design and development keeping in mind the constantly changing trends and raising my standards intuitively. I am now well versed in the latest digital technologies and multiple marketing and communications platforms. One of the major challenges that I successfully tackled recently was in finding an integrated solution to digitize marketing materials and publish them on websites and mobile apps at a fraction of the cost and time. I am now ready for fresh challenges. Taking a cue from ‘disruption in every industry’ I decided to create a print-and-digital magazine which is both a case study and my portfolio! - Madhav Kochunni The ride that honed my skills as a writer, designer, developer, and storyteller Musings What’s in a name? Nature’s brush strokes. Lotteries, a worthy cause! Colors of nature. Walk for cancer. Freedom at 10! The countryside that drove me nuts! 99% Canadian! Effective communications An African Adventure Case studies Publish content to hybrid apps in half the time and cost - p. 6 Contents Design. Development. Strategy Publishing Print. Websites. Apps. Writing. Editing. Designing. Marketing. Email campaigns. Analytics. Workflow processes Content Articles. Blogs. Speeches Advertising Copywriting. Graphic design. Creative direction Analysis Apps. Websites. Business cases Conceptualized, designed, written, and published by Madhav Kochunni. Image credits: Pages 24 and 30 by Fabrizio Frigeni and Marcus Lewis from Unsplash.com. Create memberships with drip content on WordPress - p. 15 Combine a POS system with online shopping cart - p. 14
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