HIGHLIGHT
Stories that matter
Merav Richter, a book mentor helping speakers, coaches, entrepreneurs, and other rebels, features in the first instalment of business stories about people in small businesses who matter to you and me.
HIGHLIGHT
Customer journeys
ADVENTURE MAGAZINE
Travel And wild life
Adventure books
The trip to Zambia was a lifetime opportunity. From landing in Lusaka to living in the sugarcane farm, standing precipitously close to the thundering falls, walking with the lions, lounging with the cheetahs, and living in a game park amid wild animals.
Lounging with the cheetahs
Main Cheetahs Lions Elephants Rhinos Victoria Falls Lounging with the cheetahs Cheetahs can attain speeds from 0 to 90 kms in three seconds! At such
The charge of the heavy brigade
Main Cheetahs Lions Elephants Rhinos Victoria Falls The charge of the heavy brigade We came upon this fellow on a bend in the road. We
Walking with the lions
Main Cheetahs Lions Elephants Rhinos Victoria Falls Walking with the lions I”ll scratch your belly. Hope you don’t scratch mine! They do not understand any
CORPORATE
Engaging communications
PDF vs Responsive content
Zero Print: Increase your email reach Why subject customers and prospects to existing design constraints? This is a comparison between … PDFs [Portable Document Format]
Financial newsletters
Zero Print: Increase your email reach Why subject customers and prospects to existing design constraints? This is a comparison between … PDFs [Portable Document Format]
Interactive Financial Charts
Take the data on the charts and graphs to a new level. Let them tell its own stories. Let the viewer engage with them.
Integrate content across devices and platforms
The traditional process is to have different workflows to tackle designing for print, website, and apps. This can be combined to create a cohesive workflow process reducing the resources to one third.
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MUSINGS
About life in general
Whitepapers on smart phones
USER EXPERIENCE Whitepapers on smartphones Origin of the whitepaper Why are they called white papers? The origin was in government offices. Wikipedia mentions that the
There’s now a template for everything
USER EXPERIENCE There is now a template for everything Resist the temptation to automate everything Emails? There’s a template for that. Sending out a proposal?
Vessi: Huggies for the feet!
SNEAKERS Vessi: Huggies for your feet! How a baby boomer crossed the brand line and took a hike! SNEAKERS Vessi: Huggies for your feet! State
Email marketing is still the boss
MARKETING Email marketing is still the boss In today’s world, email marketing is 40 times more effective than social media. Not 40% but 40X. That
Print design is passive. Digital wants interaction.
USER EXPERIENCE Print design is passive. Digital wants interaction. Print is one-way design. You look at stuff on a page and move on. Turn the
The mouse vs the finger
We had mastered the language of cursors as well as point, click and scroll. The desktop and laptop environments co-existed in peace.
What exactly is fluid design?
USER EXPERIENCE What exactly is fluid design Start with a book. The cover page and the content pages are different designs. But the chapters are
Emails on the smartphone
The audience on LinkedIn scans their email on the phone. Not to mention the ones who check their LinkedIn feeds on it as well.
How does one explain user experience to boomers?
USER EXPERIENCE How does one explain UX to boomers? Last week my patience was dragged to a cliff’s edge by two people in their mid-seventies.
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