Stories that matter

Merav Richter, a book mentor helping speakers, coaches, entrepreneurs, and other rebels, features in the first instalment of business stories about people in small businesses who matter to you and me.

FEATURE: PDFs vs Responsive Design

Engaging Designs

We all know how PDFs look on the smart phones. One has to pinch and stretch to make any sense out of it. The monthly newsletter sent out as a PDF can be transformed into an engaging communications with interactive and animated charts! How can the same content be presented in different ways.


Travel And wild life

Hand on cheetah's head

Adventure books

The trip to Zambia was a lifetime opportunity. From landing in Lusaka to living in the sugarcane farm, standing precipitously close to the thundering falls, walking with the lions, lounging with the cheetahs, and living in a game park amid wild animals.

Man with cheetah

Lounging with the cheetahs

Main Cheetahs Lions Elephants Rhinos Victoria Falls Lounging with the cheetahs Cheetahs can attain speeds from 0 to 90 kms in three seconds!​ At such


The charge of the heavy brigade

Main Cheetahs Lions Elephants Rhinos Victoria Falls The charge of the heavy brigade We came upon this fellow on a bend in the road. We

Rubbing a lion's belly

Walking with the lions

Main Cheetahs Lions Elephants Rhinos Victoria Falls Walking with the lions I”ll scratch your belly. Hope you don’t scratch mine! They do not understand any


Engage with content

Responsive image

PDF vs Responsive content

Zero Print: Increase your email reach Why subject customers and prospects to existing design constraints? This is a comparison between … PDFs [Portable Document Format]

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PDF newsletter

Financial newsletters

Zero Print: Increase your email reach Why subject customers and prospects to existing design constraints? This is a comparison between … PDFs [Portable Document Format]

Read More »
Integrated publishing

Integrate content across devices and platforms

The traditional process is to have different workflows to tackle designing for print, website, and apps. This can be combined to create a cohesive workflow process reducing the resources to one third.


The world's gone mobile
Have your designers adapted?
87% of email is read on mobile
Our creative approach also needs to adapt
Lose your customer on mobile.

And you lose them everywhere
Our promise
Design flowing across form factors
Our promise
Unifying reader experience across devices
Our promise
Ability to track and monitor audience behaviour
This will impact
Every customer interaction point
Interactions including
Newsletters. Brochures. Catalogs. Flyers. White papers. eBooks. Corporate magazines.
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Sample ads below


About life in general

What’s in a name?

Very close friends call me “Mad”. Some friends call me “Madhav”. My wife and thousands of my relatives call me “Madhu”, which means honey!

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How does one explain user experience to boomers?

Many boomers have bypassed the rapid developments in the digital world. Some, trying to connect with their grandchildren, have successfully crossed the digital divide. Others have given up fighting the constant changes in software, hardware, and network connections. With age, anxiety becomes a factor in anything and everything alien to their habits and environment.

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New Year Greetings

WISHING YOU A HEALTHY AND HAPPY 2021 Did 2020 change your life? There was no time in history when humankind was more connected and disconnected. COVID opened our

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“Take a hike”, she said

The news of the virus lurking outside Arun’s doorstep consumed his mind. At times, it drove him lonely, irritated, frustrated, and rebellious; generally mad. The worried thoughts also expanded the horizons of his body.

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The tea shop

Arun’s life was simple and uncomplicated. At 17 his only worry was about studies and marks in the ninety percentile. Sometimes pocket money also entered the inner core of his persistent thoughts.

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Sample ads

Magazine Enquiry

We will contact you to get to know more about your project within two business days.


man with shoulder bag in elevator

Health and well-being solutions for the new normal

Amit Gossain

From the MD's Desk

Cover intro

facade of building

Architect Story

Exploring trends with Architects in a post COVID world

24/7 Connected Services

Staying worry-ree with 24/7 Connected Services

Global Project

Predictive maintenance solutions for hospital in Finland

Global Safety Week

Home safe everyday

Great Place To Work

Happy employees lead to happy customers


The awards we receive are a validation of your trust


Social endeavours to help those in need

Customer Handover

Meeting customer commitments during the pandemic

Customer Touchpoints

Increasing customer commitments with two recently inaugurated facilities

Customer Interview

"KONE is a trusted reliable partner!"

SURGE is KONE INDIA’s customer magazine. Rights of re-production is reserved.
KONE Elevator Private Limited, 9th Floor, Prestige Centre Court, The Office Block, Vijaya Forum Mall, No 183, NSK Salai, Arcot Road, Vadapalani, Chennai – 600 026.
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Editor-in-Chief: Ritika Chandhok | Published by: KONE Elevator India Private Limited | Editorial Office: Ideascape Communications Pvt. Ltd.