FEATURE: Books
Stories that matter
FEATURE: PDFs vs Responsive Design
Engaging Designs
TRAVEL & LIFESTYLE
Travel And wild life
Adventure books
The trip to Zambia was a lifetime opportunity. From landing in Lusaka to living in the sugarcane farm, standing precipitously close to the thundering falls, walking with the lions, lounging with the cheetahs, and living in a game park amid wild animals.
Lounging with the cheetahs
Main Cheetahs Lions Elephants Rhinos Victoria Falls Lounging with the cheetahs Cheetahs can attain speeds from 0 to 90 kms in three seconds! At such
The charge of the heavy brigade
Main Cheetahs Lions Elephants Rhinos Victoria Falls The charge of the heavy brigade We came upon this fellow on a bend in the road. We
Walking with the lions
Main Cheetahs Lions Elephants Rhinos Victoria Falls Walking with the lions I”ll scratch your belly. Hope you don’t scratch mine! They do not understand any
COMMUNICATIONS
Engage with content
PDF vs Responsive content
Zero Print: Increase your email reach Why subject customers and prospects to existing design constraints? This is a comparison between … PDFs [Portable Document Format]
Financial newsletters
Zero Print: Increase your email reach Why subject customers and prospects to existing design constraints? This is a comparison between … PDFs [Portable Document Format]
Interactive Financial Charts
Take the data on the charts and graphs to a new level. Let them tell its own stories. Let the viewer engage with them.
Integrate content across devices and platforms
The traditional process is to have different workflows to tackle designing for print, website, and apps. This can be combined to create a cohesive workflow process reducing the resources to one third.
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MUSINGS
About life in general
Networking with a twist!
This networking event was different. As a storyteller, I have been fascinated by how people communicate verbally and through print and digital mediums.
What’s in a name?
Very close friends call me “Mad”. Some friends call me “Madhav”. My wife and thousands of my relatives call me “Madhu”, which means honey!
How to shock yourself to start the week?
How do you shock yourself to start the week? All of us need support from others to overcome difficult situations. Sometimes, it’s to just get
Vishu: A Gastronomic Delight
A Kerala sadya (multi course lunch) is a glorious treat, and a feast for the eyes. There is an approach in going through the process of enjoying a good sadya.
How can you make your magazine profitable?
How can you make your magazine or corporate communications engaging and profitable? One has to change traditional mindsets to make a magazine profitable or a corporate communication (brochure, annual report) engaging.
How does one explain user experience to boomers?
Many boomers have bypassed the rapid developments in the digital world. Some, trying to connect with their grandchildren, have successfully crossed the digital divide. Others have given up fighting the constant changes in software, hardware, and network connections. With age, anxiety becomes a factor in anything and everything alien to their habits and environment.
IKEA: An iconic print magazine put to bed
When I heard that the beloved IKEA print catalogue was being retired, I was aghast! The last printed edition of this iconic print magazine in 2021 may well go on to become a collector’s item.
New Year Greetings
WISHING YOU A HEALTHY AND HAPPY 2021 Did 2020 change your life? There was no time in history when humankind was more connected and disconnected. COVID opened our
“Take a hike”, she said
The news of the virus lurking outside Arun’s doorstep consumed his mind. At times, it drove him lonely, irritated, frustrated, and rebellious; generally mad. The worried thoughts also expanded the horizons of his body.
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