Resist the temptation to automate everything
Emails? There’s a template for that.
Sending out a proposal? There’s a template for that as well.
How about love letters? What are greeting cards but templates for expressing love and deeper feelings?
People choose expressions that come closest to what they wish to say.
Need designs for banners on social networks? Coming right up.
Resumes that tick all the boxes? Here you go.
It’s one of the side effects of having to produce quantity rather than quality.
Templates came from the world of manufacturing dies. A standard form to create perfect copies. And once software adopted the term, there was no looking back.
Unless there’s a template, automation can’t happen.
A few years ago, a newspaper reported that people now treasured handwritten notes. Sure enough, a tech entrepreneur came up with a way for machines to write notes to look as if written by hand.
Doesn’t that defeat the whole process?
When Pixar made 3D animation films, one of the problems they had was to ‘age’ objects and clothes. Wear and tear is different for each garment we wear. Frayed and torn jeans have an allure that new ones don’t.
Templates have a deeper problem with widespread use. People figure out the mechanical aspect. Handmade objects have greater value than machine made.
Fresh design is expensive. Because it does not fit the mold and leaves a mark in subtle ways that people appreciate.
That’s one of the aspects we’re working towards. Can we resist the temptation to automate everything?
And having to do it across all screens people interact with is tough. But that’s exactly why we’re going for it.
If you’d like to talk to us sometime, do let us know. Engage us