Email marketing is still the boss

MARKETING Email marketing is still the boss In today’s world, email marketing is 40 times more effective than social media. Not 40% but 40X. That gap is not closing anytime soon. That was the result of a McKinsey study. But building good email lists take time. Years, not months. There’s no point in buying lists. […]

Print design is passive. Digital wants interaction.

USER EXPERIENCE Print design is passive. Digital wants interaction. Print is one-way design. You look at stuff on a page and move on. Turn the page to see if anything interesting catches your eye. In print, everything stays anchored in its space. The size of the columns in newspapers. The font size of headlines on […]

The mouse vs the finger

We had mastered the language of cursors as well as point, click and scroll. The desktop and laptop environments co-existed in peace.

Emails on the smartphone

The audience on LinkedIn scans their email on the phone. Not to mention the ones who check their LinkedIn feeds on it as well.

IKEA: An iconic print magazine put to bed

IKEA MAGAZINE An iconic print magazine ‘put to bed’ In publishing parlance, ‘putting to bed’ meant that the magazine had gone into production and signified no more changes. When I heard that the beloved IKEA print catalogue was being retired, I was aghast! The last printed edition in 2021 may well go on to become […]

How I signed off one hour of my life!

Have you tried to sign and send a digital document?Being in the digital industry for the past two decades, I thought it was a simple job. I scheduled the task in Asana. Or was it Trello? By the time I finished the signature process an hour later, I had pulled out all the stops. And a few hairs!