Have you spent time and effort promoting your business online and felt no one was listening?

I help business owners like yourself build and communicate your stories creatively and effectively. How? Engage me.

Madhav Kochunni



SITOSO is a made up word, a combination of letters from three of the five main senses.

A rollercoaster ride from publishing to advertising, IT, marketing, and back!

My rollercoaster career ride began in Bombay, India. The first part of the ride took me through the world of journalism and publishing, instilling in me the finer aspects of writing, editing, proofing, production, and conducting interviews. A few years later, I embarked on the second leg of my career into advertising. Besides enjoying the duties of a copywriter and creative lead, I taught myself graphic design.

Two decades ago, I moved to Toronto which coincided with the third and most exciting part of my career. The learning bug made my mind its permanent home. I tackled the internet teaching myself web design and development keeping in mind the constantly changing digital trends and raising my standards intuitively. I am well versed in the latest digital technologies.

In my digital role at a financial company I successfully tackled the challenge of converting corporate publications in PDF format to an interactive, responsive, and engaging one saving tens of thousands of dollars and shortening project timelines to 1/10th the timeframe leveraging existing work flows, skills, and software.

My assignments in diverse but inter-connected fields of journalism, publishing, advertising, digital marketing, and information technology have shaped my thinking, knowledge, and expertise. I am adept at connecting the dots and finding practical and budget-conscious solutions, implementing ideal workflows, and maintaining end-to-end processes.

Together let’s build on your story for the world to engage.

Previous slide
Next slide

When I got restructured,
I decided to mind my own business!

Thirty years of my corporate life ended in the spring of 2019. My contributions were truly appreciated but I had become a byproduct of restructuring.

For the next two months, conflicting emotions coursed through every figment of the mind and fibre in my body. I went into the depths of my soul to search for answers and clutch at straws of sanity. I did not know what I was searching for as I had not attached keywords or metadata to any of the thoughts.

My passion for doing the right thing had kept me going way beyond what was required from the job.

When my vision cleared, two paths branched out clearly from the crossroads: the well-worn path of job hunting and the risky way of entrepreneurship. I ventured into the road less travelled. Over the next few months, my mind was in a whirl and my hands a flurry of activity.

As in the life-work balance, I believe that every company should give back to the community and the world at large. So I decided to contribute my time and skills pro bono while I was working out the structure of my business.

  1. For a non-profit community-based organisation, I built an eCommerce site and integrated it with an accounting backend; I am maintaining and updating the content weekly.
  2. A non-profit group that promotes writers to create inspiring content had different requirements. I designed a WordPress site with author profiles, online payments, and drip content that displays online courses for paid subscribers with ongoing maintenance and updates.
  3. The third is a project very close to my heart and is inspired by a movie about autism. I am working on a WordPress website that will become the marketing platform for the movie.

I started my business three years ago to help people create and publish content for mobile devices. Most of the content online is distributed as PDFs which is impossible to read on small screens. My service offers to make it readable and engaging at the same time. There are three ways to do this.

  • Convert existing PDFs to a readable format and add other mediums such as audio and video.
  • Take the mobile first approach and create content from the ground up. Interactive and multimedia elements can also be added to tell you stories better.
  • Create and build a content strategy that leverages content across all platforms and devices. This will help reduce the time taken to publish content as well as bring down the costs.
  1. Content creators and designers who do not have the time or are struggling with the technology to create and manage their content pipeline.
  2. Magazine publishers who would like to push storytelling to the limits and digitise their publications.
  3. Small and medium businesses who are looking for new ways to design, publish, and distribute their content

We also automate a majority of the tasks and workflows in publishing content.

Our clients

Work for these clients include: Content structure [mind maps] + wire framing + design + development + integration + automation

Magazine Enquiry

We will contact you to get to know more about your project within two business days.


man with shoulder bag in elevator

Health and well-being solutions for the new normal

Amit Gossain

From the MD's Desk

Cover intro

facade of building

Architect Story

Exploring trends with Architects in a post COVID world

24/7 Connected Services

Staying worry-ree with 24/7 Connected Services

Global Project

Predictive maintenance solutions for hospital in Finland

Global Safety Week

Home safe everyday

Great Place To Work

Happy employees lead to happy customers


The awards we receive are a validation of your trust


Social endeavours to help those in need

Customer Handover

Meeting customer commitments during the pandemic

Customer Touchpoints

Increasing customer commitments with two recently inaugurated facilities

Customer Interview

"KONE is a trusted reliable partner!"

SURGE is KONE INDIA’s customer magazine. Rights of re-production is reserved.
KONE Elevator Private Limited, 9th Floor, Prestige Centre Court, The Office Block, Vijaya Forum Mall, No 183, NSK Salai, Arcot Road, Vadapalani, Chennai – 600 026.
Website: | Email:
Editor-in-Chief: Ritika Chandhok | Published by: KONE Elevator India Private Limited | Editorial Office: Ideascape Communications Pvt. Ltd.