Email marketing is still the boss

MARKETING Email marketing is still the boss In today’s world, email marketing is 40 times more effective than social media. Not 40% but 40X. That gap is not closing anytime soon. That was the result of a McKinsey study. But building good email lists take time. Years, not months. There’s no point in buying lists. […]

Print design is passive. Digital wants interaction.

USER EXPERIENCE Print design is passive. Digital wants interaction. Print is one-way design. You look at stuff on a page and move on. Turn the page to see if anything interesting catches your eye. In print, everything stays anchored in its space. The size of the columns in newspapers. The font size of headlines on […]

The mouse vs the finger

We had mastered the language of cursors as well as point, click and scroll. The desktop and laptop environments co-existed in peace.