Madhav Kochunni Designer.Publisher.Storyteller.Writer Storytelling By Design
SEE the BIG picture! If this is how your brochure, annual report, or magazine displays on a mobile device, then it’s time to rethink your design and publishing strategies. Engage your readers with a better user experience. Rethink your approach to design. Extend your corporate communications (pdf and print) with digital and responsive versions that look great on all devices. Catapult your content to a higher level of engagement and advertising revenue. Engage us. Advertisement Dear Marketers,
What if we ... ... doubled engagement for your corporate communications? ... increased subscribers and advertising revenue for your magazine? You are wearing so many hats that you don’t find the time to take your communications to the next level. Your magazine subscription is dwindling. Advertising is a trickle. Readers are moving away to your competitors’ digital editions. “I will tackle it as soon as this edition is put to bed,” you think. But it is the same story. You are busy with the writers, designers, editors, printers, and everything in between. Before you know it the opportunity is gone, work on the next issue is in full swing. Thoughts about digital transformation goes on the back burner. Then another advertiser drops out. Digital transformation What we do, we do well. We do content + design and package them well. We craft your stories. The corporate world may call it communications, messages, or marketing collateral. They may say it is a magazine, a brochure, a white paper, an annual report, a website, a landing page, an eCommerce site, or a customer journey. It’s always about the story and taking your audience through that story. We present it well with the ideal choice of technology, layouts, colours, fonts, and design. This is our passion. What’s yours? Let us talk. Let us engage. Let us find the dots that represent your stories. Let us craft the stories and communicate the messages around your product and service that engage your customers, existing and potential ones. Are Your Readers Engaged? An Introduction Contents Advertiser SITOSO Introduction Case Studies Magazine: Word On The Street eCommerce website: GTOB (non-profit) Profile Madhav Kochunni Services Content Copywriting, In-depth Articles, Profiles of businesspeople Design Magazines, Brochures, Annual Reports, Product Catalogs, Newsletters Websites, eCommerce Sites, Marketing Automation, Backend Integration, Email Campaigns, Newsletters
29.9.22 WORD ON THE STREET WORD ON THE STREET INTERNATIONAL MAGAZINE CENTRE Reprinted with kind permission from: Use of multimedia in Flipbook Use of image gallery in Flipbook Responsive design options
Word On The Street The study highlights increasing revenue and saving time A Case Study What we did ... ... repurposed a print-only magazine to two digital versions ... increased engagement with multimedia elements and interactivity The case study is a snapshot of feature highlights - a flip book with multimedia and other features and a responsive version (limited content) with four main feature stories. The flip book version includes a Table Of Contents, Search Features, Adding Notes To Pages, Social Sharing, Tracking With Analytics, Custom Domain, Password Protection, Videos, Audio, and Animation. Digitizing Word On The Street magazine was a passion project. Over four weekends, many experiments went into creating two digital versions – a flip book and a responsive mobile version with unlimited scope to engage readers through multimedia content and interactive features. Responsive magazine By creating a responsive version of the magazine on a content management platform (CMS) such as WordPress opened up additional channels of revenue and engagement. Most CMSs integrate well with marketing and advertising campaign platforms, allowing drip content (teasers to capture emails) to generate leads and increase subscriptions. The publishers of the magazine can tweak content offerings based on data by embedding analytics code in both versions (flipbook and responsive) and tracking reader behaviour. Third-party or self-hosted advertising lets one offer different rate packages for subscriptions and advertising to maximize revenue. Features Interactive PDF elements Clean builds Build your publications including magazines, brochures, annual reports and more from the ground up and publish it for multiple mediums with existing workflows. Seamless workflows Incorporate existing processes, software and design skills to save time, money. Digital Versions
GTOB Workflow Requirements Phase One: Allow visitors to ... Visitor information 2 Login to find visitors' payment [historical] information online Book services online where devotees can select specific dates 2 Book outcalls for Priests with specific time and date Ability to book services for visitors who do not want to enter their personal information Phase Two See services online Talk about the software platforms for live telecast. Set up a video camera at the temple Design Phase One 23 Phase Two 3 Other 12 Develop 10 Testing 17 Implement Change management Training Launch Connection points Digital 12 Analytics Advertising Marketing Temple 1 Other temples 1 Personal connections Marketing Identify communities to target 16 Benefits 1 Run monthly reports Email listings Emailing Website Stories eCommerce Site
Non-Profit eCommerce Site Doubled revenue in two years through multiple initiatives A Case Study What we designed, developed, and implemented ... ... a complex online and offline catalog of services and products ... a service-based ecosystem catering to a large ethnic community ... automated and integrated backend processes with multiple channels As a non-profit, one of the primary requirements which dictated every decision was to keep expenses low. Complex eCommerce site The mind-map (opposite page; minimized) shows a complex eCommerce website. There are online services such as live streaming, booking and purchase of services online and offline, integrating multiple channels to backend payment and accounting systems, and more. Marketing collateral - Magazines We designed and launched Krishnaarchana, GTOB’s community magazine, that opened more revenue opportunities. Limited print editions are complemented by interactive and multimedia elements in the digital version. The magazine increased revenues by offering mulitiple advertising options. A supplement brochure advertising services, events, and courses is in the works. Features eCommerce website 100+ products and online services, courses, classes, talks, and more Magazine Print and digital magazines with multimedia features (video, audio podcasts, hyperlinks, QR codes) Integration, Automation Email Platform Integration, Point Of Sale, Accounting backend, Membership portal, Payment systems, Hosting, Updates, Maintenance, Live streaming Strategy The opportunity to advertise in multiple mediums - digital and print magazine and website - compounds the revenue Guruvayurappan Temple of Brampton JANUARY 2023 krishnaarchana A 400- year old classical dance form KATHAKALI
Mind Map
What I do ... ... craft your stories and communicate them creatively and effectively ... save time and money with innovative solutions for content delivery My rollercoaster career ride began in Bombay, India. The first part of the ride took me through the world of journalism and publishing, instilling in me the finer aspects of writing, editing, proofing, production, and conducting interviews. A few years later, I embarked on the second leg (advertising) as a copywriter, graphic designer, and creative director. Two decades ago, I moved to Toronto. I worked in web design and development, automating and integrating digital technologies, and business systems analysis. Practical, budget-conscious technology solutions My assignments in diverse but inter-connected fields of publishing, advertising, digital marketing, and IT have shaped my thinking, knowledge, and expertise. I am adept at connecting the dots and finding practical and budget-conscious solutions, implementing ideal workflows, and maintaining end-to-end processes. I help people and businesses build and communicate content creatively and effectively. Together let’s build on your story for the world to engage. Madhav Kochunni A Profile Three decades of experience in magazine publishing, advertising, marketing, and information technology has given me the insight to make the connections many fail to see. Skills Designer Publisher Storyteller Copywriter Madhav Kochunni Chief Creative Officer madhav@sitoso.com https://www.sitoso.com Portfolio
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Copywriting 1. $50 / hour or $100 (and onwards) for a 750 word article (includes basic research of one hour) Design: Websites * 1. Website consulting (content strategy, business analysis, requirements and design documents) = $2,000 2. Basic website with 5 pages = $750 onwards 3. Basic website with 10 pages = $1,500 onwards 4. eCommerce site with 25 products / services = $2,500 onwards 5. Content update and maintenance = $100 / hour (minimum 10 hours / month) Design: Graphic ** 1. Brochure (8 pages) = $1,200 onwards 2. Annual report (16 pages) = $1,600 onwards 3. Magazine (24 pages) = $2,500 onwards Responsive Design *** 1. Brochure (8 pages) = $1,500 onwards 2. Annual report (16 pages) = $2,000 onwards 3. Magazine (24 pages) - $3,000 onwards Design, Copywriting, Strategy Rate Card continued...
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Design, Copywriting, Strategy Rate Card Notes. • All prices are in US Dollars. • Base rate per hour = $50 • Updates to content and design changes included = three revisions. Anything more will be charged @ $50 / hour Each project is customized based on the requirements of the client. Pricing will vary; the prices mentioned above are suggested prices and will be finalized based on discussions and a complete list of requirements. * Websites: All websites are designed on WordPress. The eCommerce platform used is WooCommerce. The pricing for the eCommerce platform is not included in the base price. Not included: Hosting, themes, plugins, design builders, integrations with other software platforms, and automation is also not included in the base prices. Optional: If hosting and monthly maintenance is required, this will be discussed and priced separately. ** Copywriting and Graphic Design: Special fonts, if required, are charged extra. All images and content will be provided by the client. If any additional research and copywriting needs to be done, the pricing will be $50 / hour. *** Responsive Design: Digitization of print materials
Engage your readers Remarkable stories. Responsive designs. www.sitoso.com Advertisement Talk to us to design engaging content ... magazines, websites
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