Word On The Street The study highlights increasing revenue and saving time A Case Study What we did ... ... repurposed a print-only magazine to two digital versions ... increased engagement with multimedia elements and interactivity The case study is a snapshot of feature highlights - a flip book with multimedia and other features and a responsive version (limited content) with four main feature stories. The flip book version includes a Table Of Contents, Search Features, Adding Notes To Pages, Social Sharing, Tracking With Analytics, Custom Domain, Password Protection, Videos, Audio, and Animation. Digitizing Word On The Street magazine was a passion project. Over four weekends, many experiments went into creating two digital versions – a flip book and a responsive mobile version with unlimited scope to engage readers through multimedia content and interactive features. Responsive magazine By creating a responsive version of the magazine on a content management platform (CMS) such as WordPress opened up additional channels of revenue and engagement. Most CMSs integrate well with marketing and advertising campaign platforms, allowing drip content (teasers to capture emails) to generate leads and increase subscriptions. The publishers of the magazine can tweak content offerings based on data by embedding analytics code in both versions (flipbook and responsive) and tracking reader behaviour. Third-party or self-hosted advertising lets one offer different rate packages for subscriptions and advertising to maximize revenue. Features Interactive PDF elements Clean builds Build your publications including magazines, brochures, annual reports and more from the ground up and publish it for multiple mediums with existing workflows. Seamless workflows Incorporate existing processes, software and design skills to save time, money. Digital Versions
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