It's all about the stories!
Even if you do not find the light at the end of the tunnel in your creative process, stories of the people who built this tunnel and those who passed through it will make for the listening of a lifetime.
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Whitepapers on smart phones
USER EXPERIENCE Whitepapers on smartphones Origin of the whitepaper Why are they called white papers? The origin was in government offices. Wikipedia mentions that the
There’s now a template for everything
USER EXPERIENCE There is now a template for everything Resist the temptation to automate everything Emails? There’s a template for that. Sending out a proposal?
Vessi: Huggies for the feet!
SNEAKERS Vessi: Huggies for your feet! How a baby boomer crossed the brand line and took a hike! SNEAKERS Vessi: Huggies for your feet! State
Email marketing is still the boss
MARKETING Email marketing is still the boss In today’s world, email marketing is 40 times more effective than social media. Not 40% but 40X. That
Print design is passive. Digital wants interaction.
USER EXPERIENCE Print design is passive. Digital wants interaction. Print is one-way design. You look at stuff on a page and move on. Turn the
The mouse vs the finger
We had mastered the language of cursors as well as point, click and scroll. The desktop and laptop environments co-existed in peace.
What exactly is fluid design?
USER EXPERIENCE What exactly is fluid design Start with a book. The cover page and the content pages are different designs. But the chapters are
Emails on the smartphone
The audience on LinkedIn scans their email on the phone. Not to mention the ones who check their LinkedIn feeds on it as well.
How does one explain user experience to boomers?
USER EXPERIENCE How does one explain UX to boomers? Last week my patience was dragged to a cliff’s edge by two people in their mid-seventies.
IKEA: An iconic print magazine put to bed
IKEA MAGAZINE An iconic print magazine ‘put to bed’ In publishing parlance, ‘putting to bed’ meant that the magazine had gone into production and signified
How I signed off one hour of my life!
Have you tried to sign and send a digital document?Being in the digital industry for the past two decades, I thought it was a simple job. I scheduled the task in Asana. Or was it Trello? By the time I finished the signature process an hour later, I had pulled out all the stops. And a few hairs!
On which wall do you bang your head?
Are you working from home now? When did you last step out? Mask or no mask, how are you coping?I am building a picture frame to hang on the wall captioned. “When frustrated, try and break glass with the forehead.”
