It's all about the stories!

Even if you do not find the light at the end of the tunnel in your creative process, stories of the people who built this tunnel and those who passed through it will make for the listening of a lifetime.

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Kayaking on Big Creek

The meandering Big Creek takes you through the marshes, thick vegetation of the Carolinian forest, to the open waters close to Lake Erie on an approx. 9 km four hour paddle. For first time kayakers the experience of kayaking in Big Creek is ideal before getting into choppy waters elsewhere.

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What I learnt in 2021

2021 turned out to be the year I connected with more people than any other in sixty years! Professionally and personally I learnt a lot.

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Whitepapers on smart phones

USER EXPERIENCE Whitepapers on smartphones Origin of the whitepaper Why are they called white papers? The origin was in government offices. Wikipedia mentions that the earliest usage was with reference to Churchill in 1922. How did a government term get adopted by the private sector, especially IT? There’s little to

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There’s now a template for everything

USER EXPERIENCE There is now a template for everything Resist the temptation to automate everything Emails? There’s a template for that. Sending out a proposal? There’s a template for that as well. How about love letters? What are greeting cards but templates for expressing love and deeper feelings? People choose

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Vessi: Huggies for the feet!

SNEAKERS Vessi: Huggies for your feet! How a baby boomer crossed the brand line and took a hike! SNEAKERS Vessi: Huggies for your feet! State of the shoes before (left) and after the first hike Passionate users On the first weekend of September, I stepped onto a hiking trail wearing

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Email marketing is still the boss

MARKETING Email marketing is still the boss In today’s world, email marketing is 40 times more effective than social media. Not 40% but 40X. That gap is not closing anytime soon. That was the result of a McKinsey study. But building good email lists take time. Years, not months. There’s

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Print design is passive. Digital wants interaction.

USER EXPERIENCE Print design is passive. Digital wants interaction. Print is one-way design. You look at stuff on a page and move on. Turn the page to see if anything interesting catches your eye. In print, everything stays anchored in its space. The size of the columns in newspapers. The

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What exactly is fluid design?

USER EXPERIENCE What exactly is fluid design Start with a book. The cover page and the content pages are different designs. But the chapters are all the same size text and the margins stay constant. Nothing changes and to increase type size, you would have to use a magnifying glass.

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How does one explain user experience to boomers?

USER EXPERIENCE How does one explain UX to boomers? Last week my patience was dragged to a cliff’s edge by two people in their mid-seventies. For 40 minutes, I helped them set up a Zoom call on either side of the world. Both of them are medical professionals, specialists in

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IKEA: An iconic print magazine put to bed

IKEA MAGAZINE An iconic print magazine ‘put to bed’ In publishing parlance, ‘putting to bed’ meant that the magazine had gone into production and signified no more changes. When I heard that the beloved IKEA print catalogue was being retired, I was aghast! The last printed edition in 2021 may

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"KONE is a trusted reliable partner!"

SURGE is KONE INDIA’s customer magazine. Rights of re-production is reserved.
KONE Elevator Private Limited, 9th Floor, Prestige Centre Court, The Office Block, Vijaya Forum Mall, No 183, NSK Salai, Arcot Road, Vadapalani, Chennai – 600 026.
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Editor-in-Chief: Ritika Chandhok | Published by: KONE Elevator India Private Limited | Editorial Office: Ideascape Communications Pvt. Ltd.